Category Archives: Looks & style

Fashion Blogs: Democratization Or Dictatorship?

For centuries, the fashion industry has been known as an elitist, closed space based on the creation of idyllic myths that allude to mass desire to attain a perfect and luxurious life. Magazines have acted as a channel to evoke social and economic status as a great aspiration, which isn’t realistic to the vast majority. Publications such as Vogue, Harper’s Bazaar and ELLE have provided a limite view of the fashion industry through editorials and criticism dictating the trends to follow.

However, with the arrival of the digital era, this dictatorship has suffered a democratic overthrow from new media technologies lead by a pack of young bloggers of ethnic, cultural and social diversities. Fashion blogs have provoked a phenomenon of democratization, expansion and globalization of the fashion industry making it accessible to the masses with just one click.

2005 marked a historic moment in the digital revolution: the first fashion blog started to gain following around the world. With the help of Facebook and other social media platforms that followed, the filipino Bryan Grey Yambao, better known as Bryan Boy, launched his blog oblivious to what was about to explode.

Many other young fashionistas followed. Tavi Gevinson of Style Rookie, Jane Aldridge of Sea of Shoes, Rumi Neely from Fashiontoast and Susie Lau from Style Bubble are just some of the famous bloggers that emerged from that initial boom of influencers. The content featured in these blogs did not emulate that of the fashion magazines. On the contrary, these bloggers published their daily outfits, which included clothes that were not made inside the big fashion houses.

These pioneers of fashion blogging catapulted themselves in the frontier of a new era in fashion gaining acceptance from fashion designers, who, in no time, understood the mass effect that came with them. Soon, bloggers became front row invitees at the biggest shows. It didn’t matter anymore how many fashion editors were sitting front row if there wasn’t a blogger to report to the digital audience instantly by way of social media.

Since then, fashion bloggers have become outsiders inside this industry, who have gained access to a previously exclusive world. At least this is how blogger and author Leandra Medine from The Man Repeller sees it: “[It’s important to] Maintain a position of an outsider in fashion that has been granted this access but is only there to report to the people that are outside, like me.”

On the other hand, many have questioned the “foreigner” status of these bloggers, especially because, over the years, the original concept of “personal style blogging” has evolved tremendously. What started as a manifesto to street trends and democratization has become a digital copy of fashion editorials.

Suzy Menkes, world-renowned fashion journalist and critic, expressed her perspective on the matter in the essay “The Circus Of Fashion” published on T Magazine: “But with the aim now to receive trophy gifts and paid-for trips to the next round of shows, only the rarest of bloggers could be seen as a critic in its original meaning of a visual and cultural arbiter.” Menkes’ arguments lie on how genuine is the craft of blogging when their salary is funded by monetary and material exchanges.

Undoubtedly, in this digital era, the most valuable currency is a dense social media following. When a blogger wears a dress by x designer or promotes a product thousands, if not millions, will follow.

This is how the majority of these bloggers went from being outsiders of middle class roots to protagonists of luxury. According to a recent Women’s Wear Daily report, a vast number of bloggers have earned over $1 million in 2014 from sales revenues, affiliate links, events, product endorsements and personal products. Such is the case of blogs like The Blonde Salad by Chiara Ferragni who has reportedly earned over 8 million euros.

The gradual transformation of these bloggers has ignited great debates over the future of this industry and the credibility of these individuals. To Leandra Medine “there needs to be a code of conduct implemented in the field of blogging because it’s never going to not exist. People are not going to say: ‘You know what? I’m going to shut off my computer and start only buying print again.” Meanwhile, young entrepreneurs who swore fidelity to democracy keep climbing the dictatorial hierarchy of consumerism.

Article originally published on Diálogo Digital.

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Postcard from Madrid

IMG_6681 IMG_6747 IMG_6753 IMG_6808Images shot at Jardín Botánico de Madrid. Outfit: Zara trench, scarf and skirt, Calzedonia tights, Zara Kids ankle boots, H & M hat and Urban Outfitters bag. Beauty: MAC lipstick.

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Halloween Hump Day

x-27 x-26 x-28

Halloween is tomorrow, people! Although my day will include work, school and yoga, yours doesn’t have to. You can take some of my sartorial Halloween advice, go party and cultivate great memories of drunken Halloween nights and fun costumes.

tumblr_m90w18OGwO1qih9emo2_500Don’t forget to accompany your costume with the right attitude.

Hump Daaaaaay

Getting ready mid-week is one of the hardest challenges I face weekly. It sounds like a cliche and super materialistic (I know there are far more problematic concerns to be had), but it constantly f&*^s up my mornings and, often, the rest of my day. Last week, I gave you two outfits that resonated with said issue. But once again, it’s hump day (aka Wednesday) and we all need a little inspiration to get through the reminiscence of this week. Don’t worry, only two day till the weekend!

Outfit #1: With this one, I’m assuming you work from home or other non-traditional environment or are still in college. The loose shorts will get you around with comfort and ease without compromising your chicness. They may look like gym shorts, but paired with a Marc Jacobs watch and black tote bag, you will want to look like you had been working on your legs all morning. Keep the sporty style with sneaker wedges: the most trendy variation of (sort of) sport shoes.

Outfit #2: For those professionals out there, who have to follow certain corporate dressing guidelines, here’s the option of the week. Pair strappy sandals with a vibrant skirt. To keep the professional vibe, wear a neutral colored shirt. We don’t want you to look like a circus tent on an editorial meeting.

Outfit #3: The creative ones are sure to love this one because it follows no code of wardrobe but appeals to an artistically trained eye. A skort (skirt plus short, get it?) is great for avoiding fashion malfunctions of the wind nature. Add a bit of color (so, you keep the creative thing going) by wearing a simple but colored shoe.

I’m liking this “Here’s some inspiration. Take it!” thing. So, while we are at it, why don’t we make it a weekly series? Hump Day comes every 7 days and so will my inspiring collages now!


Who am I?

DSC_0262The breakdown: T-shirt, shoes, pajama shirt and bag from Zara, denim cut-offs from Forever 21 and necklace by Valija Gitana.

DSC_0265 DSC_0275Disclaimer, the girl you see above is not me. Well, she is me, but I don’t think she’s the usual me. See, yesterday morning, I got dressed for school in an attempt to be comfortable and able to walk around campus without wardrobe problems, as usual. Then, I looked in the mirror and couldn’t figure out who the f&*^ that girl was. She was wearing denim paired with a t-shirt and a shirt resembling pajamas. Who the hell is that?

At some point I thought it was Cara Delevingne, but my eyebrows are not perfect and I’m not a model. I had put on a new persona without even noticing. That’s the thing about fashion; it can turn you into someone else. I certainly enjoyed being the girl in denim cut-offs yesterday (which by the way I had never worn to school before). Wonder who I’ll turn into next.

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